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Creative Direction, Packaging

For this project the task was to develop a story and create a beverage packaging that revolved around that concept. Looking a traditional Irish Whiskey, Royal Outlaw was created; which is about the royal British Queen and her wicked rebel ways.

The primary Objective was to conceptualize the brand of the beverage company, design and wrap the bottles, and build an outer packaging. The iconography of British culture was combined with physical biker attributes to create a character and story like never before.

By taking two cultures that do not typically go together and juxtapose them a fancy biker bad-ass feel was created. The solution was a design with relatable tactile elements and elegant decorations that want to be displayed like the royal throne.