Branding, Package Design
GewGaw Tools is a series of specialized tools for the everyday toolbox. They are not just any tools they are tools you must have but are almost useless. According to the Webster Dictionary the word gewgaw is defined as a showy trifle; a toy; a splendid plaything; a pretty but worthless bauble. Today people buy all kinds of gewgaws. The Wack-Ama-Call-It, also known as a telescopic flyswatter, is an example of a gewgaw. This series of GewGaw specialized tools is packaged with elegance in mind. Each package is a box that is shaped to represent each product, designed with gold typography, and then sealed with hammer and nails. Some might consider this over-packaging but at GewGaw it's special-packaging.