Recipe Book & Menu
Cheese Please is a fictional lounge and dine cheese and winery in the heart of the cheese state of America, Milwaukee Wisconsin. Cheese Please is a wonderful place to express your love for cheese and let loose with your imagination. The objective was to create a recipe book and menu.
There is an old tale about how the moon is made out of cheese. In fact, 13% of people actually believe that the moon is made out of cheese. Obliviously, a giant ball of spongy and moldy swiss is not orbiting our world, but who is to tell people with imaginations they are wrong. This fun concept is use to create a visual language throughout the restaurant in a funky and exciting way and takes the traditional act of winning and cheesing and gave it an entertaining twist.